Lee Yan Ting is the founder of a Singapore-based digital marketing agency, Elevan August Media, launched in 2019 after initially balancing it with a full-time job. Specializing in social media marketing, her agency also provides services like website development, SEO, and Google Ads. Lee works primarily with small and medium-sized enterprises (SMEs), helping them generate leads and boost brand awareness.

Before starting her agency, Lee worked as a cabin crew member for Singapore Airlines for seven years. Although she enjoyed the job’s comfort and travel perks, she felt it limited her growth. Wanting more, she pursued a tech startup role, and her interest in digital marketing was sparked when she ran social media ads for a product distribution business. After studying business management in university and taking a Facebook marketing course, Lee transitioned into freelancing, eventually founding her agency.

At the end of 2019, Lee found herself at a crossroads, feeling overwhelmed by balancing her full-time job and her growing client base. While she considered focusing solely on her business, the COVID-19 pandemic unexpectedly pushed her to take the leap and pursue her agency full-time, marking a pivotal moment in her career.

Lee is driven by a desire for growth and continuous learning. She enjoys helping small business owners, guiding them through the complexities of marketing. As her client base grew to include larger companies, her focus shifted more toward execution rather than strategy.

She believes that mindset is key to success. Starting a business requires hard work and perseverance, and Lee advises aspiring entrepreneurs to understand themselves well and be ready for the challenges ahead. Her greatest lesson has been discovering her full potential and the freedom that comes with owning her business.

One of her ongoing challenges is hiring the right staff, likening it to finding a good relationship that requires mutual respect and chemistry. Despite these difficulties, she feels fortunate to have external partners in countries like India, Malaysia, and Indonesia for specific services.

In a competitive industry, Lee believes strong ethics and transparency set her business apart. She emphasizes the importance of conviction in building trust with clients and takes pride in her ability to generate leads for both her clients and her own agency.

Lee named her company "Elevan August" after her birthday, which is on August 11th. Interestingly, the name "Elevan" was a happy accident—she had always thought "Eleven" was spelled with an "a" instead of an "e." When people began asking if the name had a special meaning or if it was related to her, she embraced the uniqueness of the misspelling, turning it into a distinctive brand identity for her agency.

Lee’s personal motto is, “Life without passion is only motion.” She seeks fulfillment by constantly pushing beyond her comfort zone and focusing on personal growth.